Our SEO blog is designed to help San Antonio businesses make sense of the online world and learn how to market their business online.

What Is On-Page SEO?

It’s an umbrella term that refers to an array of techniques and practices used by SEO companies to optimize their web pages for search engines to give them better search results.

On-page SEO has gained much interest and popularity recently. It helps you improve your site’s visibility in search engine results pages (SERPs) and increase your rankings, as well as improve the relevance of your website to the search engine.

On-page SEO is focused on making changes directly on your website. This would include things like, improving your content, optimizing link structure, optimizing images, and over 100 other factors.

How can I get better on-page SEO?

If you want to get better on-page SEO, start using these three on-page SEO tactics to optimize your content:

1. Optimize your content

Use content that people want to read.

Content marketing is one of the best ways to get a huge amount of organic traffic. People will search for your keyword and read what’s on your site. The more they read about your topic, the more they will share your content.

Try to create engaging content that will keep your website visitors on your website. While Google can’t tell what is really good content, it can measure how long people are on your website and make calculated guesses.

By creating content that people actually want, you’re more likely to have more incoming traffic, to keep people on your website longer, and create more of a following for yourself. 

2. Create content that people will want to link to

Links to your website are critically important, but not all links are created equal. This is why I’ve included this in the on-page SEO portion of the recommendations. So while you don’t have direct control over who links to your website if you have amazing, I mean, really stellar content on your website, you’re very likely to attract super high-quality links from powerful websites.

In the eyes of Google content has more importance when you have at least 15 links pointing to it. Google is trying to reward good content and lower your overall anchor text score. Shorten your link URL as well as your anchor text so that they are easier to find and remember.

3. Optimize your images.

Image optimization is key to boosting your search engine ranking. By using good-quality images and getting it featured in your article, it will help boost traffic to your website as well. Make sure you keep focused on the most important aspects of your content to make sure they are optimized and suitable for getting your content noticed.

Some key elements for image optimization include:

  • Keeping the file size small for fast website load time
  • Geotagging your images if you have a local brick and mortar business
  • Having keyword-rich (not stuffed) alt text

More About SEO

SEO can have quite a few meanings to the average person (especially those who aren’t experts). In my opinion, SEO is a tactic, it is the method of search engine optimization. 

In practice, it is an action you have to take every day to drive awareness to certain search terms and particular pages of your website.

Essentially by looking at your URLs, pages, and content, Google can determine what your website is about and can generally ascertain the intent of your web page. They then use this information and other data they’ve gathered from the web to determine your website’s rankings for different keywords throughout their search results. 

According to W3Techs

The goal of on-page SEO is to drive traffic to a website through the site’s pages. The first step in achieving this is to index your page on all 3 major search engines (Google, Yahoo, and Bing) by using your own robots.txt file. This is a text file that prevents or encourages robots in crawling your web pages and provides a list of pages to index. 

Once you have made sure that any external robots are able to crawl your pages your site can get started creating links to your pages using your Google Search Network link builder, your Google AdWords advertising campaign and/or your Google Analytics tracking code.

How does Google work?

We often think of search engines as a series of automated algorithms that search through millions of web pages and retrieve results about the keywords you choose to search for. While that is true on a superficial level, the reality of it is a little more complicated. 

Google maintains a database of search results that reflects all the pages that have been indexed by Google. This database is ranked according to a multitude of factors. In order to rank for a particular term, you will need to place yourself directly in front of that term. This is how the search engines really determine where your website should be in the search results. 

So in closing, SEO is indeed a process of identifying opportunities and taking your thoughts into action. To successfully implement SEO, you’ll have to get your mind in the right place and be on the right track at all times.

So once you get started and you’ve got your head around what SEO is and how to implement it properly, rest assured, your work will end up paying off!