SEO is crucial to the health of any website. Unfortunately, a lot of businesses in San Antonio set themselves back by making major SEO mistakes. It’s important to remember that search engine algorithms have changed over time and techniques that were once effective no longer yield the same results.
The best way to avoid the top SEO mistakes in 2020 is to outsource your search engine optimization to an agency that stays up-to-date and knows what they’re doing. Decrypted SEO Agency San Antonio is, in our opinion, the best San Antonio SEO firm around. They use the most advanced and safest search engine strategies available today. Through thousands of hours of research and just as many test websites ranking for a myriad of different search terms, they have the knowledge and expertise to get your website ranking.
If you want to handle all of this on your own, here are the top SEO mistakes you need to avoid in 2020.
Picking The Wrong Keywords
Keywords are one of the most essential components of SEO, which is why it’s so important to select keywords carefully. Don’t just select keywords at random. Instead, do keyword research so that you can choose keywords that your target audience is searching for.
Focusing on single-word keywords is also a mistake. In this day and age, long-tail keywords are your best option. You should also use question-based keywords whenever possible. Many people are entering questions into search engines, especially people that use digital assistants.
Using Keywords Incorrectly
You need to select appropriate keywords for your site, but you also need to make sure you use those keywords in the right way. You don’t want to stuff your content with the keywords that you’ve chosen. Instead, you should try to use those words sparingly.
Ideally, you’ll want to place the keyword phrase you’ve selected in the title of your article, and you’ll want to use the keyword again in the first 50 words of your post. You should also use keywords in the alt tags of your images if possible. This is a great way to make sure you rank for image searches!
Stealing Content From Other Sites
Writing original content can take time. In many cases, it may be necessary to outsource the content you need from other writers. Some site owners choose to re-post content that they’ve found on other sites in an effort to save time.
Unfortunately, this can have major consequences for your site. Search engine algorithms will penalize you for re-posting content from other sites. You could even be blacklisted from major search engines.
Creating original content will take a lot of time and energy, but in the long run, it will be worth the effort.
Building A Site That’s Not Mobile Friendly
Every year, the number of people that exclusively browse the internet via mobile devices increases. If your site isn’t optimized for mobile devices, you could alienate a large portion of your potential audience.
Thankfully, building a mobile-friendly site is much friendlier than it was in the past.
You don’t need to build an entirely new layout for mobile devices. Instead, you should create a responsive design for your website. When your site has a responsive design, it will adjust to display perfectly on screens of any size. If your current site design isn’t responsive, it’s time for you to make an upgrade.
Not Linking To Your Own Content
Many site owners put a lot of effort into getting backlinks from other websites. However, it’s important to link to your own content as well. This can make it easier for search engines to crawl your content. It can also keep visitors on your site for longer.
Try to link back to your own content whenever you can. If you see an opportunity to link to one of your old posts, you should take full advantage of it. Linking to your own content can have real SEO advantages, and you should make sure you explore that.
Failing To Optimize Your Site For Local San Antonio Searches
If your business operates locally, local SEO should be an essential part of your strategy. You’ll want to make sure you’re appearing near the top of local search results. The most important thing that you should do is claim and complete your Google My Business Listing.
In addition to this, you should use keywords that contain San Antonio or Texas when possible. It’s also smart to include your local address and phone number in the footer of your website. This will make it easier for search engines to detect your site’s location.
These SEO mistakes are unfortunately common. If you take the time to correct and avoid these mistakes, however, you can ensure that your site appears on the front page of relevant search results. Work to improve your SEO strategy in 2020. Your efforts should pay off in a big way!