What are the top reasons why a website doesn’t rank highly in Google? For every website owner, the answer is going to differ slightly. This is because there are so many reasons why websites fail to compete with their peers. Hence the purpose of this post. It is going to cover some of the critical factors that can and will prevent your website from gaining a better rank.
The Page Loading Speed Is Too Slow
With such high-speed internet connections, it is natural that users expect sites to load relatively quickly. It has become a standard for pages to load within two seconds or less. But it is not just the user frustration that brings down your visibility.
Google pays attention to the loading speed as well, and it automatically adds it to the list of things they index before ranking the site. So, when your website does not load fast enough, it doubles the damage in terms of visibility.
Not Enough Content
Two or three posts on a website are not enough to draw attention. You have to flesh it out with several interesting posts, and you have to do this regularly.
Because it serves as critical criteria for search engine algorithms, and your competition is likely invested in posting regularly. If you are not posting on a regular basis, it puts your website at a disadvantage – plain and simple.
Irrelevant Or Unpopular Keywords
You must utilize strong keywords for your website. In other words, the keywords have to be popular and relevant to the content you post. But some webmasters tend to approach this concept with the intention of “duping” Google.
For example, they will use popular keywords that have nothing to do with the content. This could result in a boost in traffic, but it is going to be very short-lived.
Always remember that your site has a bounce rate. And the bounce rate indicates how quickly users leave once they land on your site.
A high bounce rate will tell Google to keep the rank low, seeing as there is something wrong if users leave quicker than they land. And this is exactly what will happen if you lead people to articles that have nothing in common with the keywords you tie the content to.
Low Site Functionality
Whether you want a site that looks good or serves an aggressive marketing purpose, you cannot afford to compromise on the functionality. This means users do not have a problem navigating to areas that interest them. And they don’t run into a million distractions along the way. The flow of the site is very significant to the overall user experience, which is a factor Google is very focused on.
Get some friends to test the site and report back with brutal honesty. Did they have a good time and can they suggest some changes? If you keep users happy, Google will naturally start to take notice.
Your Website Does Not Adapt
Even the design of the website is going to play into the rank it ultimately gets. For instance, if the website fails to cater to mobile devices, it will not be relevant for mobile searches. This also means you exclude yourself from a huge chunk of traffic. Always make sure the site design responds well to all devices and delivers a good user experience.
Basic Vs Advanced SEO Strategies
It is a very good thing if you started implementing basic SEO strategies. And chances are you see more traffic because of these strategies. But you are going to hit a ceiling if you plan on being more competitive.
Seeing as basic strategies will only get you so far, you want to invest in advanced SEO strategies. These are necessary if you want to break through the noise and the competition, while you maintain a high rank.
Keep in mind that these are just some of the reasons. And if you are serious about turning the tide on your search engine ranking, expand your knowledge about other weaknesses. Do you have broken links on the site? Is the user-navigation easy and does the website provide the best possible experience?