Blogging is a wonderful option for ranking on Google/Bing. It’s been used as a well-established SEO technique for years and works well when managed properly.
Here are some of the most important tips to implement while blogging.
1) Emphasize Quality
Before doing anything else, it’s important to have a clear-cut strategy for blogging purposes. There’s nothing worse than writing a blog and only targeting keywords.
Yes, keywords are important but readers want something that’s worth their time. For example, writing about acne treatments doesn’t mean it’s okay to stuff keywords without providing something of substance. Readers are going to run away from your blog and never come back! The heart of a good blog has to be its readability and general quality.
2) Find the Right Keywords
Keyword research is the heart of any modern SEO campaign and the same applies to blogging. Of course, this doesn’t mean it’s okay to spam keywords without paying attention to your options.
It’s best to start with low-hanging fruit (i.e. 4-5 word keywords) as these are less competitive. Remember, even if a keyword generates 10-15 views per month, these can start to add up as your blog grows. Don’t be afraid of low-hanging fruit. Sometimes, the best blogs are the ones that only focus on these keywords.
3) Avoid Being Generic
Generic posts are the worst and can lead to reduced engagement numbers. Readers don’t want to visit a blog that goes through the motions with regards to their content.
You have to impress the reader to ensure they keep coming back. Too many blogs write content without understanding the audience’s needs. Instead of emphasizing specific keywords, it’s smart to build valuable content that’s going to be enjoyed by everyone.
4) Stay Consistent with Posts
How often do you blog?
There is nothing worse than writing a wonderful post and then ignoring the blog for months. Inactive blogs never do well on Google/Bing because they’re out of date. Major search engines rank blogs that are continually updated and in line with the main theme. If you’re unable to do this, the blog will start to lose readers.
Set up a proper schedule, find keywords, and start writing proper blog posts. Sometimes, it’s the simple things that go a long way while ranking for important keywords.
5) Leverage Social Media Accounts
Your social media accounts are vital and shouldn’t be ignored as a blogger. Whether it’s Facebook, Pinterest, or Twitter, you have to update these accounts whenever a new blog post is written. This ensures readers are able to find out when a new post is put up. Otherwise, a lot of readers are left out of the loop even if they’re interested.
Social media is powerful and should be leveraged to grow your blog. It’s also a great way to show your blog’s legitimacy to major search engines. Studies have shown how effective social media engagement can be while ranking for major keywords. It makes a noteworthy difference and shouldn’t be ignored while writing.
6) Build Backlinks
Backlinks are your best friend and should be kept in mind while blogging.
In essence, the idea behind backlinks is to have other related websites linking back to your blog. This can be done in a number of ways (i.e. other blogs, directories).
You have to find a way to build a relationship with these website owners by sharing guest posts or other freebies. This relationship can lead to high-grade backlinks that help your SEO campaign grow stronger. It’s not going to happen overnight and you should never spam backlinks. Remember, quality is always more important than quantity and the same applies to your new backlinks. Anything short of this isn’t going to gain traction and may even penalize your website for spam.
Be smart about your approach to building backlinks and it will lead to significant rewards over time.
7) Don’t Forget to Set Up Internal Links
Internal links are often forgotten because they’re not emphasized among SEO experts. However, internal links increase your ability to keep readers on your website and that’s essential for any SEO campaign.
In general, internal links are links to other posts on your blog. It’s a way to keep the reader engaged and is appreciated by Google’s algorithm.
When internal links are spread throughout the blog, it also demonstrates a sense of balance. It shows your blog isn’t all over the place and everything interconnects like a well-woven spider web.
SEO is all about creating a plan and following it to a tee. Without this, a blogger cannot progress higher up the rankings. In the past, it was okay to create below-par content and hope for the best, but the same doesn’t apply nowadays. Instead, it’s important to understand your options before putting together a new blog.