Our SEO blog is designed to help San Antonio businesses make sense of the online world and learn how to market their business online.

Content Marketing – How To Improve Your SEO Using Content

It does not matter either if you are a business owner, Vlogger, blogger, or simply a regular website user; the chances are that you have heard about SEO. It is one of the most marketed or advertised packages online today, with many companies and tools designed to improve a website’s SEO. That is because SEO is key to online success, especially when it comes to organic search engines like google.

Ways SEO and Content Marketing Work Together

The truth is that SEO is a wide topic with different techniques. Furthermore, Search engine optimization does not have a specific formula or guideline. Everything relies on a set of laws like loading time, keyword density, metatags, links, organization, user accessibility, and so on. For these reasons, if you are looking for ways to increase traffic by improving your website’s search engine ranking, you should pay close attention to SEO techniques, especially when it comes to free search engines.

NOTE: When it comes to online marketing, everything is connected – Without A Better Website ranking, there is no traffic increase. Without traffic increase, you will experience a poor conversion rate. With a poor conversion rate, the lower your income will be.

Just like everything else, SEO has a beginning, which starts with content creation. What does this mean? Well, it simply means that there is no way a website will be ranked without content. In other words, there is no SEO without content. Therefore, we can agree that content is KING!

Although content is paramount, there are ways one can improve SEO. This is where content marketing comes into the picture. In fact, it may be the only solution you need.

How Content Marketing Benefits SEO

Content marketing is a broad topic with many things one must learn and implement. It is challenging to go through all of them. The best thing is that content optimization is a topic with a lot of information. Nevertheless, here are a few quick refreshers on what you must do so that you can SEO your content:

Keyword Research

To attract traffic to your website, you must choose keywords that are appropriate and highly used before creating website content. Only through this technique will you be able to focus on a certain amount of search that already exists. In other words, concentrate on the keyword (niche) that people are already searching for.

Keyword Optimization

This point simply refers to knowing where and the way to use your keyword for the best outcome possible.

Content Organization

All contents must be organized in the most logical way as possible. This technique is not only good for SEO, but your website users as well. It will help users locate the information they are looking for easily and efficiently.

Content Promotion

These are techniques that will help increase content visibility, such as sharing them on social media or building links (both internally and externally).


Research has proven that pages that rank well on an organic search engine in the SERP (search engine result page) tend to have more content. However, is longer contents always better? Well, it will depend on many factors. For example, if your article, blog, or guide goes on and on without any plan or making sense, then your content will not have a positive impact.

The million-dollar question is; how do you improve your SEO using Content? Well, you can only achieve this by first optimizing your content. This means applying all content optimization techniques available. After this, you need to know how to market your content. Of course, there are many ways to market website content, such as:

  • Building a targeted landing page
  • Offer meaningful information (focus on facts and think tactically)
  • Know your audience and know what they want
  • Consistency is key
  • Take advantage of social media
  • Topic and headline optimization (short and include the keyword)
  • Take advantage of videos and photos or images
  • Interact with your audience
  • Give your users a Behind The Scene experience and much more

Types Of SEO Contents

  • Product pages
  • Articles
  • Blog posts
  • Guides
  • Lists
  • Infographics
  • Videos
  • Slideshows
  • Directories


When it comes to content SEO, always study your successes so that you can implement those working techniques again. In other words, look for a pattern. Always look for time to upgrade and improve your content marketing techniques. There is nothing wrong with re-optimizing content when a certain keyword does not work. In such a situation, look for different variations of that keyword.

Also, consider using a topic-driven approach when it comes to contents rather than sticking to a strict keyword approach. Always try to expand the reach of your content strategy.