Our SEO blog is designed to help San Antonio businesses make sense of the online world and learn how to market their business online.

Top Reasons For Low Rankings On Google

What are the top reasons why a website doesn’t rank highly in Google? For every website owner, the answer is going to differ slightly. This is because there are so many reasons why websites fail to compete with their peers. Hence the purpose of this post. It is going to cover some of the critical factors that can and will prevent your website from gaining a better rank.

The Page Loading Speed Is Too Slow

With such high-speed internet connections, it is natural that users expect sites to load relatively quickly. It has become a standard for pages to load within two seconds or less. But it is not just the user frustration that brings down your visibility.

Google pays attention to the loading speed as well, and it automatically adds it to the list of things they index before ranking the site. So, when your website does not load fast enough, it doubles the damage in terms of visibility.

Not Enough Content

Two or three posts on a website are not enough to draw attention. You have to flesh it out with several interesting posts, and you have to do this regularly.


Because it serves as critical criteria for search engine algorithms, and your competition is likely invested in posting regularly. If you are not posting on a regular basis, it puts your website at a disadvantage – plain and simple.

Irrelevant Or Unpopular Keywords

You must utilize strong keywords for your website. In other words, the keywords have to be popular and relevant to the content you post. But some webmasters tend to approach this concept with the intention of “duping” Google.

For example, they will use popular keywords that have nothing to do with the content. This could result in a boost in traffic, but it is going to be very short-lived.

Always remember that your site has a bounce rate. And the bounce rate indicates how quickly users leave once they land on your site.

A high bounce rate will tell Google to keep the rank low, seeing as there is something wrong if users leave quicker than they land. And this is exactly what will happen if you lead people to articles that have nothing in common with the keywords you tie the content to.

Low Site Functionality

Whether you want a site that looks good or serves an aggressive marketing purpose, you cannot afford to compromise on the functionality. This means users do not have a problem navigating to areas that interest them. And they don’t run into a million distractions along the way. The flow of the site is very significant to the overall user experience, which is a factor Google is very focused on.

Get some friends to test the site and report back with brutal honesty. Did they have a good time and can they suggest some changes? If you keep users happy, Google will naturally start to take notice.

Your Website Does Not Adapt

Even the design of the website is going to play into the rank it ultimately gets. For instance, if the website fails to cater to mobile devices, it will not be relevant for mobile searches. This also means you exclude yourself from a huge chunk of traffic. Always make sure the site design responds well to all devices and delivers a good user experience.

Basic Vs Advanced SEO Strategies

It is a very good thing if you started implementing basic SEO strategies. And chances are you see more traffic because of these strategies. But you are going to hit a ceiling if you plan on being more competitive.

Seeing as basic strategies will only get you so far, you want to invest in advanced SEO strategies. These are necessary if you want to break through the noise and the competition, while you maintain a high rank.

Keep in mind that these are just some of the reasons. And if you are serious about turning the tide on your search engine ranking, expand your knowledge about other weaknesses. Do you have broken links on the site? Is the user-navigation easy and does the website provide the best possible experience?

Content Marketing’s Integration With Online Advertising

In this article, I will explain how to make sure your content marketing strategy is successful, memorable, and how to best incorporate your content into PPC online ads.

Before you start your search, you need to fully explore your buyer personas. It is not enough to simply hit one target. You will need to broaden your research. You will need to analyze the mindset of your audience, which will help you create a strategy that resonates with them on a deeper level. 

You will also want to look at the entire buyer journey, work for optimal channels, and create a strategy that takes account of the nuances of each online advertising channel. Look at how your audience interacts with your content and how you can create a strategy that builds loyalty and adheres to the intentions of your audience. 

In a similar way, look at your paid search counterparts to see where their similarities live. You can use their behavior for segmentation. When you are looking over your ad copy, pay attention to the following criteria:

Make sure the landing page and ad copy are relevant to the search query. The ad copy and the landing page copy should include the search query in the headline, copy body, and the 3rd line of text. If you’re able to, try to include it in your CTA and the URL of your landing page.

Make sure the ad copy and the landing page copy flow together. You want a person who clicks on your ad, to feel like the page they’re taken to is part of the same experience.

Include a call-to-action for each ad copy. 

Here is a great example of an AdWords ad copy: “When it comes to SEO, it is valuable to know how to explore the nuances of each search engine and navigate its search results.”

The ad copy that appears at the top of each search result page is an essential part of SEO. 

Pay attention to your buyer’s journey in the checkout process, during the checkout process, and even before checkout. Your goal is to identify gaps in your customer’s search journey and invest in ads that capture phone and cart data from potential customers during the early stages. 

Make sure you have an ad copy that efficiently summarizes your shopping cart in order to convert the most people when they land on your sales pages. Also, during or after checkout test out different bump offers and upgrades. Include links to other important marketing and sales funnels.

Make Your Roof Top Queries Visible in Search Results

If you want to maximize the turnout of your Roof Top campaign, you need to focus on “hard-to-find” keyword phrases. The most prominent of these is a “finding” keyword phrase. It is something that people search for when they want to look for a specific product or service that might be relevant to them. 

In one of our Roof Top campaigns, we had a slew of queries like “find free RV tires,” “where to improve my RV,” and “how to change your RV”, all of which are very general phrases. Our primary goal with creating the ad was to directly appeal to our blog readers, telling them that we have solutions to RV homeowner’s needs. 

While the target keyword may not be as important as the helpful content that we want to rank for, it doesn’t hurt to include a qualifier that is very close to the heart of your niche. Including keywords that resonate with your target market as part of your ad copy is critical in helping users find content that is most relevant to them. 

If you are an e-commerce brand or a local service business, you shouldn’t skip this crucial step as incorporating terminology into your ads that your target market understands will greatly increase the effectiveness of your online ads.


There are a ton of things that you should be doing when integrating online advertising into your overall online marketing strategy, but here are some that I can think of off the top of my head.

You can use the following list to get you going in the right direction.

  • Analyze search terms
  • Reinforce the decision
  • Compare with competitor’s ads
  • Test any major variations through A/B testing
  • Identify KPIs
  • Design test
  • Track the results

Hopefully, you can use some of this information to have huge success in your online advertising endeavors! 

What Is On-Page SEO?

It’s an umbrella term that refers to an array of techniques and practices used by SEO companies to optimize their web pages for search engines to give them better search results.

On-page SEO has gained much interest and popularity recently. It helps you improve your site’s visibility in search engine results pages (SERPs) and increase your rankings, as well as improve the relevance of your website to the search engine.

On-page SEO is focused on making changes directly on your website. This would include things like, improving your content, optimizing link structure, optimizing images, and over 100 other factors.

How can I get better on-page SEO?

If you want to get better on-page SEO, start using these three on-page SEO tactics to optimize your content:

1. Optimize your content

Use content that people want to read.

Content marketing is one of the best ways to get a huge amount of organic traffic. People will search for your keyword and read what’s on your site. The more they read about your topic, the more they will share your content.

Try to create engaging content that will keep your website visitors on your website. While Google can’t tell what is really good content, it can measure how long people are on your website and make calculated guesses.

By creating content that people actually want, you’re more likely to have more incoming traffic, to keep people on your website longer, and create more of a following for yourself. 

2. Create content that people will want to link to

Links to your website are critically important, but not all links are created equal. This is why I’ve included this in the on-page SEO portion of the recommendations. So while you don’t have direct control over who links to your website if you have amazing, I mean, really stellar content on your website, you’re very likely to attract super high-quality links from powerful websites.

In the eyes of Google content has more importance when you have at least 15 links pointing to it. Google is trying to reward good content and lower your overall anchor text score. Shorten your link URL as well as your anchor text so that they are easier to find and remember.

3. Optimize your images.

Image optimization is key to boosting your search engine ranking. By using good-quality images and getting it featured in your article, it will help boost traffic to your website as well. Make sure you keep focused on the most important aspects of your content to make sure they are optimized and suitable for getting your content noticed.

Some key elements for image optimization include:

  • Keeping the file size small for fast website load time
  • Geotagging your images if you have a local brick and mortar business
  • Having keyword-rich (not stuffed) alt text

More About SEO

SEO can have quite a few meanings to the average person (especially those who aren’t experts). In my opinion, SEO is a tactic, it is the method of search engine optimization. 

In practice, it is an action you have to take every day to drive awareness to certain search terms and particular pages of your website.

Essentially by looking at your URLs, pages, and content, Google can determine what your website is about and can generally ascertain the intent of your web page. They then use this information and other data they’ve gathered from the web to determine your website’s rankings for different keywords throughout their search results. 

According to W3Techs

The goal of on-page SEO is to drive traffic to a website through the site’s pages. The first step in achieving this is to index your page on all 3 major search engines (Google, Yahoo, and Bing) by using your own robots.txt file. This is a text file that prevents or encourages robots in crawling your web pages and provides a list of pages to index. 

Once you have made sure that any external robots are able to crawl your pages your site can get started creating links to your pages using your Google Search Network link builder, your Google AdWords advertising campaign and/or your Google Analytics tracking code.

How does Google work?

We often think of search engines as a series of automated algorithms that search through millions of web pages and retrieve results about the keywords you choose to search for. While that is true on a superficial level, the reality of it is a little more complicated. 

Google maintains a database of search results that reflects all the pages that have been indexed by Google. This database is ranked according to a multitude of factors. In order to rank for a particular term, you will need to place yourself directly in front of that term. This is how the search engines really determine where your website should be in the search results. 

So in closing, SEO is indeed a process of identifying opportunities and taking your thoughts into action. To successfully implement SEO, you’ll have to get your mind in the right place and be on the right track at all times.

So once you get started and you’ve got your head around what SEO is and how to implement it properly, rest assured, your work will end up paying off!

Content Marketing – How To Improve Your SEO Using Content

It does not matter either if you are a business owner, Vlogger, blogger, or simply a regular website user; the chances are that you have heard about SEO. It is one of the most marketed or advertised packages online today, with many companies and tools designed to improve a website’s SEO. That is because SEO is key to online success, especially when it comes to organic search engines like google.

Ways SEO and Content Marketing Work Together

The truth is that SEO is a wide topic with different techniques. Furthermore, Search engine optimization does not have a specific formula or guideline. Everything relies on a set of laws like loading time, keyword density, metatags, links, organization, user accessibility, and so on. For these reasons, if you are looking for ways to increase traffic by improving your website’s search engine ranking, you should pay close attention to SEO techniques, especially when it comes to free search engines.

NOTE: When it comes to online marketing, everything is connected – Without A Better Website ranking, there is no traffic increase. Without traffic increase, you will experience a poor conversion rate. With a poor conversion rate, the lower your income will be.

Just like everything else, SEO has a beginning, which starts with content creation. What does this mean? Well, it simply means that there is no way a website will be ranked without content. In other words, there is no SEO without content. Therefore, we can agree that content is KING!

Although content is paramount, there are ways one can improve SEO. This is where content marketing comes into the picture. In fact, it may be the only solution you need.

How Content Marketing Benefits SEO

Content marketing is a broad topic with many things one must learn and implement. It is challenging to go through all of them. The best thing is that content optimization is a topic with a lot of information. Nevertheless, here are a few quick refreshers on what you must do so that you can SEO your content:

Keyword Research

To attract traffic to your website, you must choose keywords that are appropriate and highly used before creating website content. Only through this technique will you be able to focus on a certain amount of search that already exists. In other words, concentrate on the keyword (niche) that people are already searching for.

Keyword Optimization

This point simply refers to knowing where and the way to use your keyword for the best outcome possible.

Content Organization

All contents must be organized in the most logical way as possible. This technique is not only good for SEO, but your website users as well. It will help users locate the information they are looking for easily and efficiently.

Content Promotion

These are techniques that will help increase content visibility, such as sharing them on social media or building links (both internally and externally).


Research has proven that pages that rank well on an organic search engine in the SERP (search engine result page) tend to have more content. However, is longer contents always better? Well, it will depend on many factors. For example, if your article, blog, or guide goes on and on without any plan or making sense, then your content will not have a positive impact.

The million-dollar question is; how do you improve your SEO using Content? Well, you can only achieve this by first optimizing your content. This means applying all content optimization techniques available. After this, you need to know how to market your content. Of course, there are many ways to market website content, such as:

  • Building a targeted landing page
  • Offer meaningful information (focus on facts and think tactically)
  • Know your audience and know what they want
  • Consistency is key
  • Take advantage of social media
  • Topic and headline optimization (short and include the keyword)
  • Take advantage of videos and photos or images
  • Interact with your audience
  • Give your users a Behind The Scene experience and much more

Types Of SEO Contents

  • Product pages
  • Articles
  • Blog posts
  • Guides
  • Lists
  • Infographics
  • Videos
  • Slideshows
  • Directories


When it comes to content SEO, always study your successes so that you can implement those working techniques again. In other words, look for a pattern. Always look for time to upgrade and improve your content marketing techniques. There is nothing wrong with re-optimizing content when a certain keyword does not work. In such a situation, look for different variations of that keyword.

Also, consider using a topic-driven approach when it comes to contents rather than sticking to a strict keyword approach. Always try to expand the reach of your content strategy.

What Is Search Engine Optimization And Why Does It Matter?

Search Engine Optimization (SEO) is one of the most important strategies to understand in today’s competitive landscape. Every business should fully understand what SEO is and how it can impact your business. In this article, we will be going over what SEO is and why it matters to your business.

What Is SEO?

SEO is the process of getting your website to rank well for respective keywords and key phrases within your business. It is the practice of optimizing your website both on and off to ensure that your website is ranking for relevant keywords and phrases commonly used by your target market.

Why Does SEO Matter?

1) Visibility.

For one, SEO is going to determine the kind of visibility that your business is able to get from organic search results. A lot of consumers utilize their favorite search engines at the early stages of their buying process. Many use search engines in order to figure out answers to questions they might have and to research the options they have to choose from.

Therefore, by ranking better within the search engines for related keywords and key phrases, you will be able to improve the overall visibility you have within the marketplace.

Achieving greater visibility throughout the marketplace is going to allow you to achieve greater brand awareness.

2) Trust.

Another reason SEO is so critical to a business in today’s marketplace is due to the trust factor that comes with it. As noted above, a lot of consumers begin their buying process by searching on their favorite search engine. As a result, they use the search engine results in order to begin their research process.

Typically, consumers trust that the search engines will provide them with the most reputable and relevant results. Therefore, the higher you are able to rank, the more trust you will have within the marketplace.

A lot of consumers will not even consider websites ranked lower within the search engine results due to having a low trust factor.

3) Lower Marketing Costs.

As industries become increasingly competitive due to lower barriers to entry and an increasingly global marketplace, it is important to use your marketing budget wisely. One of the best ways to use your marketing budget wisely is to invest more in the higher return on investment marketing strategies.

There aren’t many marketing strategies that offer the kind of positive ROI that SEO offers. SEO offers such a high ROI largely because it is free to implement. Rather than having to pay, SEO primarily takes up time. As long as you are willing and able to put in the time it takes to set up and maintain, you will be able to generate very positive ROI figures from SEO implementation.

Best of all, it is going to positively impact the ROI of all of your other Internet marketing dollars. This is largely due to SEO helping to boost brand awareness and to enhance trust among the marketplace. Both of these things can help to increase conversions with your other Internet marketing strategies.

4) Long Term.

Unlike other marketing methods, SEO is something that is going to be there for the long haul. An investment in SEO can pay off in a big way because it is going to help over the long term. SEO helps to provide the visitors and traffic with the kind of content that they want. Thus, it will help you build a much longer-term business and a much more sustainable source of traffic for your business and website.

Overall, there are plenty of reasons why SEO is so important for businesses in today’s marketplace. Making an investment in your SEO efforts can really pay off in a big way over the long haul. The key to achieving success with your SEO efforts comes with consistency and patience. As long as you are willing to be patient, you should be able to achieve high rankings with a solid strategy and consistent effort.

SEO can really help to propel your business by boosting your brand’s awareness, pushing you to the top with your biggest competition, and by helping you maximize the return on investment of your other paid marketing strategies that you are implementing in your marketing mix.

Important Blogging Tips For SEO

Blogging is a wonderful option for ranking on Google/Bing. It’s been used as a well-established SEO technique for years and works well when managed properly.

Here are some of the most important tips to implement while blogging.

1) Emphasize Quality

Before doing anything else, it’s important to have a clear-cut strategy for blogging purposes. There’s nothing worse than writing a blog and only targeting keywords.

Yes, keywords are important but readers want something that’s worth their time. For example, writing about acne treatments doesn’t mean it’s okay to stuff keywords without providing something of substance. Readers are going to run away from your blog and never come back! The heart of a good blog has to be its readability and general quality.

2) Find the Right Keywords

Keyword research is the heart of any modern SEO campaign and the same applies to blogging. Of course, this doesn’t mean it’s okay to spam keywords without paying attention to your options.

It’s best to start with low-hanging fruit (i.e. 4-5 word keywords) as these are less competitive. Remember, even if a keyword generates 10-15 views per month, these can start to add up as your blog grows. Don’t be afraid of low-hanging fruit. Sometimes, the best blogs are the ones that only focus on these keywords.

3) Avoid Being Generic

Generic posts are the worst and can lead to reduced engagement numbers. Readers don’t want to visit a blog that goes through the motions with regards to their content.

You have to impress the reader to ensure they keep coming back. Too many blogs write content without understanding the audience’s needs. Instead of emphasizing specific keywords, it’s smart to build valuable content that’s going to be enjoyed by everyone.

4) Stay Consistent with Posts

How often do you blog?

There is nothing worse than writing a wonderful post and then ignoring the blog for months. Inactive blogs never do well on Google/Bing because they’re out of date. Major search engines rank blogs that are continually updated and in line with the main theme. If you’re unable to do this, the blog will start to lose readers.

Set up a proper schedule, find keywords, and start writing proper blog posts. Sometimes, it’s the simple things that go a long way while ranking for important keywords.

5) Leverage Social Media Accounts

Your social media accounts are vital and shouldn’t be ignored as a blogger. Whether it’s Facebook, Pinterest, or Twitter, you have to update these accounts whenever a new blog post is written. This ensures readers are able to find out when a new post is put up. Otherwise, a lot of readers are left out of the loop even if they’re interested.

Social media is powerful and should be leveraged to grow your blog. It’s also a great way to show your blog’s legitimacy to major search engines. Studies have shown how effective social media engagement can be while ranking for major keywords. It makes a noteworthy difference and shouldn’t be ignored while writing.

6) Build Backlinks

Backlinks are your best friend and should be kept in mind while blogging.

In essence, the idea behind backlinks is to have other related websites linking back to your blog. This can be done in a number of ways (i.e. other blogs, directories).

You have to find a way to build a relationship with these website owners by sharing guest posts or other freebies. This relationship can lead to high-grade backlinks that help your SEO campaign grow stronger. It’s not going to happen overnight and you should never spam backlinks. Remember, quality is always more important than quantity and the same applies to your new backlinks. Anything short of this isn’t going to gain traction and may even penalize your website for spam.

Be smart about your approach to building backlinks and it will lead to significant rewards over time.

7) Don’t Forget to Set Up Internal Links

Internal links are often forgotten because they’re not emphasized among SEO experts. However, internal links increase your ability to keep readers on your website and that’s essential for any SEO campaign.

In general, internal links are links to other posts on your blog. It’s a way to keep the reader engaged and is appreciated by Google’s algorithm.

When internal links are spread throughout the blog, it also demonstrates a sense of balance. It shows your blog isn’t all over the place and everything interconnects like a well-woven spider web.

Final Thoughts

SEO is all about creating a plan and following it to a tee. Without this, a blogger cannot progress higher up the rankings. In the past, it was okay to create below-par content and hope for the best, but the same doesn’t apply nowadays. Instead, it’s important to understand your options before putting together a new blog.