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Our SEO blog is designed to help San Antonio businesses make sense of the online world and learn how to market their business online.

What Is Search Engine Optimization And Why Does It Matter?

Search Engine Optimization (SEO) is one of the most important strategies to understand in today’s competitive landscape. Every business should fully understand what SEO is and how it can impact your business. In this article, we will be going over what SEO is and why it matters to your business.

What Is SEO?

SEO is the process of getting your website to rank well for respective keywords and key phrases within your business. It is the practice of optimizing your website both on and off to ensure that your website is ranking for relevant keywords and phrases commonly used by your target market.

Why Does SEO Matter?

1) Visibility.

For one, SEO is going to determine the kind of visibility that your business is able to get from organic search results. A lot of consumers utilize their favorite search engines at the early stages of their buying process. Many use search engines in order to figure out answers to questions they might have and to research the options they have to choose from.

Therefore, by ranking better within the search engines for related keywords and key phrases, you will be able to improve the overall visibility you have within the marketplace.

Achieving greater visibility throughout the marketplace is going to allow you to achieve greater brand awareness.

2) Trust.

Another reason SEO is so critical to a business in today’s marketplace is due to the trust factor that comes with it. As noted above, a lot of consumers begin their buying process by searching on their favorite search engine. As a result, they use the search engine results in order to begin their research process.

Typically, consumers trust that the search engines will provide them with the most reputable and relevant results. Therefore, the higher you are able to rank, the more trust you will have within the marketplace.

A lot of consumers will not even consider websites ranked lower within the search engine results due to having a low trust factor.

3) Lower Marketing Costs.

As industries become increasingly competitive due to lower barriers to entry and an increasingly global marketplace, it is important to use your marketing budget wisely. One of the best ways to use your marketing budget wisely is to invest more in the higher return on investment marketing strategies.

There aren’t many marketing strategies that offer the kind of positive ROI that SEO offers. SEO offers such a high ROI largely because it is free to implement. Rather than having to pay, SEO primarily takes up time. As long as you are willing and able to put in the time it takes to set up and maintain, you will be able to generate very positive ROI figures from SEO implementation.

Best of all, it is going to positively impact the ROI of all of your other Internet marketing dollars. This is largely due to SEO helping to boost brand awareness and to enhance trust among the marketplace. Both of these things can help to increase conversions with your other Internet marketing strategies.

4) Long Term.

Unlike other marketing methods, SEO is something that is going to be there for the long haul. An investment in SEO can pay off in a big way because it is going to help over the long term. SEO helps to provide the visitors and traffic with the kind of content that they want. Thus, it will help you build a much longer-term business and a much more sustainable source of traffic for your business and website.

Overall, there are plenty of reasons why SEO is so important for businesses in today’s marketplace. Making an investment in your SEO efforts can really pay off in a big way over the long haul. The key to achieving success with your SEO efforts comes with consistency and patience. As long as you are willing to be patient, you should be able to achieve high rankings with a solid strategy and consistent effort.

SEO can really help to propel your business by boosting your brand’s awareness, pushing you to the top with your biggest competition, and by helping you maximize the return on investment of your other paid marketing strategies that you are implementing in your marketing mix.

Important Blogging Tips For SEO

Blogging is a wonderful option for ranking on Google/Bing. It’s been used as a well-established SEO technique for years and works well when managed properly.

Here are some of the most important tips to implement while blogging.

1) Emphasize Quality

Before doing anything else, it’s important to have a clear-cut strategy for blogging purposes. There’s nothing worse than writing a blog and only targeting keywords.

Yes, keywords are important but readers want something that’s worth their time. For example, writing about acne treatments doesn’t mean it’s okay to stuff keywords without providing something of substance. Readers are going to run away from your blog and never come back! The heart of a good blog has to be its readability and general quality.

2) Find the Right Keywords

Keyword research is the heart of any modern SEO campaign and the same applies to blogging. Of course, this doesn’t mean it’s okay to spam keywords without paying attention to your options.

It’s best to start with low-hanging fruit (i.e. 4-5 word keywords) as these are less competitive. Remember, even if a keyword generates 10-15 views per month, these can start to add up as your blog grows. Don’t be afraid of low-hanging fruit. Sometimes, the best blogs are the ones that only focus on these keywords.

3) Avoid Being Generic

Generic posts are the worst and can lead to reduced engagement numbers. Readers don’t want to visit a blog that goes through the motions with regards to their content.

You have to impress the reader to ensure they keep coming back. Too many blogs write content without understanding the audience’s needs. Instead of emphasizing specific keywords, it’s smart to build valuable content that’s going to be enjoyed by everyone.

4) Stay Consistent with Posts

How often do you blog?

There is nothing worse than writing a wonderful post and then ignoring the blog for months. Inactive blogs never do well on Google/Bing because they’re out of date. Major search engines rank blogs that are continually updated and in line with the main theme. If you’re unable to do this, the blog will start to lose readers.

Set up a proper schedule, find keywords, and start writing proper blog posts. Sometimes, it’s the simple things that go a long way while ranking for important keywords.

5) Leverage Social Media Accounts

Your social media accounts are vital and shouldn’t be ignored as a blogger. Whether it’s Facebook, Pinterest, or Twitter, you have to update these accounts whenever a new blog post is written. This ensures readers are able to find out when a new post is put up. Otherwise, a lot of readers are left out of the loop even if they’re interested.

Social media is powerful and should be leveraged to grow your blog. It’s also a great way to show your blog’s legitimacy to major search engines. Studies have shown how effective social media engagement can be while ranking for major keywords. It makes a noteworthy difference and shouldn’t be ignored while writing.

6) Build Backlinks

Backlinks are your best friend and should be kept in mind while blogging.

In essence, the idea behind backlinks is to have other related websites linking back to your blog. This can be done in a number of ways (i.e. other blogs, directories).

You have to find a way to build a relationship with these website owners by sharing guest posts or other freebies. This relationship can lead to high-grade backlinks that help your SEO campaign grow stronger. It’s not going to happen overnight and you should never spam backlinks. Remember, quality is always more important than quantity and the same applies to your new backlinks. Anything short of this isn’t going to gain traction and may even penalize your website for spam.

Be smart about your approach to building backlinks and it will lead to significant rewards over time.

7) Don’t Forget to Set Up Internal Links

Internal links are often forgotten because they’re not emphasized among SEO experts. However, internal links increase your ability to keep readers on your website and that’s essential for any SEO campaign.

In general, internal links are links to other posts on your blog. It’s a way to keep the reader engaged and is appreciated by Google’s algorithm.

When internal links are spread throughout the blog, it also demonstrates a sense of balance. It shows your blog isn’t all over the place and everything interconnects like a well-woven spider web.

Final Thoughts

SEO is all about creating a plan and following it to a tee. Without this, a blogger cannot progress higher up the rankings. In the past, it was okay to create below-par content and hope for the best, but the same doesn’t apply nowadays. Instead, it’s important to understand your options before putting together a new blog.